Paul Rand, possibly the most famous graphic designer on the planet, once said this about logos:
“A logo doesn’t sell (directly), it identifies. It’s only by association with a service, product, business, or a corporation that a logo gets its only true meaning. It derives its usefulness and meaning from the quality that it symbolizes.”
Now, if you examine the words closely, you’ll realize that for a small piece of design, a logo holds a lot of firepower on its own. So naturally, most designers approach these projects with a mix of thrill, dread, and pride.
Fortunately, for you, we have compiled a list of rules that can help you create a captivating logo on your own. Here, have a look.
- Be simple and right on the money
The best logo designs are the ones capable of giving your audience an immediate idea of what your business is.
These are usually clean, uncluttered, and can be comprehended in a jiffy.
There’s a simple thumb rule that you must follow at all possible cost, which is – “Less is more, and more is less.” Below, we have provided a few sample examples for your reference:
- Is it memorable enough?
What’s the use of a logo if it fails to have an impression on your audience?
It should be made in such a way that it can be recalled quickly even after a brief glance. After all, you must realize that a brief glance is all your logo’s going to get from most of your potential customers.
A logo should always stand for something singular such that anybody would be able to describe its basic elements in a jiffy like:
- A cat with a hat,
- A man with a cycle, etc.
A fussy, complex logo with multiple elements may very well confuse the viewer. Such an idea should, therefore, be dropped without any further ado.
- As classic as a vintage car
Just like that traditional black dress of yours, your logo has to be timeless.
Mainstream trends such as modern styles and fonts can become a burden, especially when the trend wears off. We would therefore advise you to focus more on your brand than the styles that are currently in fashion.
After all, you should naturally go for the design which is capable of withstanding the test of time.
- The power of being versatile
One of the best things that you can give to your logo is giving it the power of versatility. We would, therefore, suggest you to go ahead and pick a design that is capable of working effectively at almost any size.
Note: When designing a logo for your business, you should be mindful of its uses. You should resize your design and put it on several surfaces like letterheads, banners, business cards, etc. to see whether it’s working or not. If the answer’s negative, discard without any further hesitation.
Do not ever settle for a “me-too” design. Come up with a brand new concept and design to gain more leads in the long run. With that, we’ll sign off finally for the day. Hope you had a great read.
*If you are looking for a logo design company in Southampton, do not hesitate to get in touch with us. Our charges don’t bite.