eCommerce Product Page Optimization: Effective Tips

eCommerce Product Page Optimization

With more and more people shopping online, the competition in the eCommerce industry is hearing up. New players enter the market to compete against the already established E-commerce giants. When you look at it, a very thin line separates the E-commerce giants from the runners up. They all have similar designs, layouts and modes of payments. The difference lies in customer service and shopping experience. That is where an developers can help you in your eCommerce Product Page Optimization. If you want to improve the shopping experience, you need to work on your eCommerce product pages. Here are 10 tried and tested tips that will help you improve your product pages and gain a competitive edge over the competitors.

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Now we are going to discuss on 10 eCommerce Product Page Optimization Tips of 2018

1. Use Hover to Zoom Images

The best way to enhance the user experience of your ecommerce product pages is to use hover to zoom images. Hover to zoom images can save users from the hassle of clicking on images to enlarge them but they also will not have to close the images when they have seen it. This makes hover to zoom images a double edge sword, especially when it comes to enhancing the user experience of your online store.

2. Context Is Key

When it comes to images, make sure you use as many images as you can to give a better product feel to the user. More importantly, you should use product images with context. For instance, if you are selling a ring, a simple ring image close-up shot will not do. Instead, put up an image of women wearing that ring on the product page to show customers how it will look in their hands. You can also experiment with video or use a virtual try tool so that customers can clearly see how product work and will look like in real.

3. Make Product Description Skim Friendly

Product description is an important component of any product page. Follow the writing principles when creating product descriptions for eCommerce Product Page Optimization. Use spaces and bullet points to make it easy for users to scan through product description. You could also use a different color for headings and sub headings in your product descriptions to set them apart from text. Ensure that your product descriptions become prominent and use colors and background colors accordingly.

4. Focus On the Benefits

You might have heard this advice from time to time but it is so important that I want to repeat it here to remind you again. Customers are more concerned with the benefits they are going to have after buying a product. They are not interested in the product features and technical details such as product specifications. As a result, your product page should focus on highlighting the benefits of the product instead of product features.

5. Make the Check-out Process Simpler

Did you know the biggest reason behind abandoned shopping carts? It is the lengthy and arduous check out process. Did you know why people make online purchases? It is due to the convenience factor, right. Ask only necessary information and eliminate the extra form fields to make the checkout process easier for the customer. Buyers are more willing to fill a form with few form fields and buy your product.

6. Highlight the Add To Cart Button

One of the basic principles of conversion rate optimization is big bold and prominent buttons and call to actions. They tend to deliver a much higher conversion rate as compared to smaller and more subtle buttons. Button placement is also a critical factor along with its shape, color and label text to make your “add to cart” button stand out. The more prominent the buttons might be, the better chances you have to increase your E-commerce sales. Another and the most important part is that your eCommerce website should be completely responsive to get more visitors or else visitors will leave your website if they found any mobile responsive issue.

7. Enable Social Sharing

Gone are the days when people purchase products and there is no buzz about it. Today, you have not purchased the product if you did not share it on your social media accounts with your friends and family. Although, you should have social sharing buttons on your product pages but make sure that it does not pushes down the conversion rates or increase the page load times. The social media buttons on the product pages should not distract or hinder the buyers.

8. Bring Product Reviews to the Front

Imagine you are on an online store to buy a product. What would you do? You read the product description than move on to read the product review, right. Product reviews are critical as it influences the user to buy the product. Online buyers will judge the quality of the product by reviews they get. Although, it might be out of your control but you can put reviews in front of the users to help them make the right purchasing decisions. Make sure that product reviews are clearly visible to the buyer and do not hide it.  Test different approaches and choose one that diverts users to product reviews.

9. Respond To Customer Queries

There is nothing more annoying for a online buyer than to asking the same question numerous times without getting the answers from the other side. Customer service is a big differentiating factor that separates the leading E-commerce stores from others. Have a dedicated customer support team that respond to buyer’s queries and provide them with the satisfactory solution to their problem. It would be even better if you get some experts on board for this purpose.

10. Reduce Product Returns with Content

As an eCcommerce business, you want your sales to go up and your returns and refund request to come down, right. The main reason why E-commerce businesses hate giving customers refund is because of the higher cost associated with refunding customers. Thankfully, you can solve that problem too by showing the buyer return busting content. Such content must focus on educating the buyers about why products are returned and common reasons behind it. You can also reduce returns by clearing mentioning who should use the product and what purpose it fulfills.

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About the Author: Jonathan Miller

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