If you think of a person who influenced your life, you will come across him or her. So does the brands we choose. We can picturize the logo by thinking about the experiences with a specific product. Since there used to be only a few companies for logo designing in past, there are more than thousands now. They are competing and capturing the target audience. It creates a need for the brands to differentiate and does not go confused due to the competitor.
The differentiation is acquired through different brand identity designs. The elements work to form a different picture in mind. Depending on the business, the brand identity can encompass vehicle wrap, business car, uniforms, and product packing, coffee mug, banner ads, and much more.
It is essential to remember that when we used to view something, we actually do not read initially. Before doing anything else, we tend to see shape, color, and if it captures our attention, then we will proceed to reading. Regardless of the business, the most essential element in the brand picture is its logo design. As a designer, we need to distill the message of a brand in the shape and color of a logo. As visual appearance plays a key role in creating connection between our brains and the brand, a company logo is the best way to leave a lasting first impression among the mind of the customers.
The moment when the right logo is created for a product, it can serve as the priceless asset for a business. The McDonald, NikeSwoosh, Mercedes, and more stands as the fantastic examples. Besides, how do you provide a logo with a fantastic chance to reach a nice status? There are great traits in every successful project, and we have highlighted some of them to help you improve your brand impression. Read along to discover the golden rules for creating an outstanding logo design:
Equip Yourself with a Sketchpad
Keeping a sketchpad with you provides you with an opportunity to rest eyes from vivid glare of bright pixels that can dominate your mind with headache. You can record different design ideas and work quick when you don’t have any digital device present in your hands.
For instance, if you wake up in the middle of night with an idea that you do not want to lose, a paper and pen resting at the corner of your bed will the perfect solutions to record it. Moreover, sketching makes it easy to place shapes where you want them. You can digitalize your marks later.
At the time of explaining designs to the clients, before digitizing the marks, it can be useful to share a sketch that you had created. It will make it easy for them to understand without dealing with any distraction due to typeface or colors. In essence, you should not share too much information, but the best ideas only.
Focus on the Groundwork
Among the most interesting tasks of being a designer is to focus on learning fresh things with a new project. Almost every client is unique, and in similar profession. People tend to do jobs in different ways. You can make it easier for a consensus to reach on a design idea through asking a client questions. You can ask questions like why are you here? What do you do? How do you do the work? How are you different from others? Who are you here for? And what do you value?
These questions might appear quite straightforward; however, they can be quite challenging to answer. They will lead to more questions about the clients’ business. What can you discover in this phase of project can help you determine the best possible direction for design. If you are looking to get a logo built for your site, then you can refer to one of the reliable logo design companies and make your own logo.
Perform in Black and White
Leaving color near the finish point assists your focus on the basics of an idea instead of something that is easy to transform. A bad idea can not be rescued through an interesting color palette, where a good idea would perform best regardless of the palette for colors. Think about popular symbol, think about it right now, it is the form that we need to remember prior to thinking about the palette. It could be an apple with a bite, 3 lines, 4 circles or anything else.