Actually, people find no interest in the advertisements they see online. To put it otherwise, they really hate when advertisers use their personal details for making the ads. Definitely, it is something irritating, but there is a suitable option for the consumers as well as advertisers.
For the consumers, the power is in your hands. You can customize your advertisement experience to be what you want exactly and what you do not want.
In case of advertisers, you can reach out to the people you want and stay away from the rest by saving on the ad spend by listening to consumer feedback who do not want to purchase and who are not interested in being influenced, otherwise.
The trick is to know how it can be done.
Online advertisement is simply great when it works successfully. So, how will you make it work? Before we discuss about what advertisers should know, let us begin with the people that advertisements are aimed to reach them.
How consumers interact with the ads
Consumers have two options for the negative ad feedback: You may either hide them or report them.
Hiding ads means, the ad is okay but somewhat not relevant for your interests. Reporting an ad means, this is inappropriate either for me or for others.
You can interact in a positive way with advertisements and though the options might differ from one platform to the other, the key is that your advertisement experience will get better over time. Let’s find out how you can interact with the ads posted on Facebook, LinkedIn, Instagram, Twitter, and Google.
If you want to hide an Instagram ad, click on the three dots in the upper right corner. From there, you can either hide or report it.
Once you hide it, there is the option to give your feedback. But if you really like the ad, you can like, share or follow the brand.
Reporting an ad seems to be more serious and requires a few steps depending on the option you want to choose. If you select some other options, you will have to provide more information on Instagram so that they can take necessary steps.
The quickest way to get negative ad feedback is to add diet culture program in your timeline. If you want to deal with Twitter ads, all you need to do is choose the drop-down arrow on the upper right hand side and then select the reason or block the advertiser altogether. In case you like the ad, copy the link and share it, embed it or add it to the Moments section.
Here is an advertisement that had been hidden for a brand that was liked earlier and even followed on Instagram. The ad was seen, some shopping done, followed and decided later that it was not of much interest. The ad was hidden and the feedback was taken to heart and another ad was never seen.
If you want to interact with Facebook ads, click on the dots in the upper right corner and select from the options available. When you like the ad, try to save it for creating similar ads, turn on notifications and know if it is useful or embed it elsewhere.
In order to interact with LinkedIn ads, you need to click on the three buttons in the right corner and then give your reason. You may choose to improve the feed, where LinkedIn provides you with the suitable opportunity to tell them what you are actually interested in.
Google, the biggest search engine is believed to be the best. Google’s ads are actually difficult to interact with. Firstly, you cannot hide every Google advertisement. The option is to click microscopic button in the upper right corner that leads to an ineffective page why Google shows you the ads.
This screen allows you to stop seeing this ad but you’ll have to navigate from YouTube for doing so. Thus, you get the option to hide advertisements on Google Display Network.
You will need to click on microscopic “X” in the upper right side for hiding the ads. If you miss, you will wind up charging AARP for your click and open to more inappropriate advertising.
Why Google is difficult
Ever knew how easy it would be to click on the three buttons and interact or hide ads directly on Facebook, Twitter, LinkedIn and Instagram and how difficult it had been for Google?
Google has help center articles on how you should deal with ads and it is not that straightforward.
Check out how you can actually remove those unwanted ads and how to choose not to see personalized advertisements. You may even personalize your ad preferences.
How advertisers can listen to consumer feedback
Consumers have lots of power and advertisers too. Here’s how to connect advertising power and machine learning to avail the most from ad campaigns and stop irritating prospective customers.
- Spend time to assess ad performance and negative feedback – Experts working in a reputed Facebook advertising agency have said, the support centers for Facebook/Instagram, LinkedIn, Google and Twitter provide useful information for the advertisers to see and find out the negative feedback. If you find the ads are performing poor and have several impressions but low click-through, then this might be a sign you are reaching out to the wrong people.
- Take feedback seriously or destroy your brand image – If consumers provide negative feedback, you should listen to them carefully and then take corrective action soon. If some consumers do not find interest in your ads, then it is okay.
- Use targeted options for your benefit – The more there are clicks, impressions and interactions, it does not actually mean anything when the wrong people see the ads or click on them. It is advised not to set up a campaign unless you know of the demographics and want to evaluate the results every month.
If you are running digital advertisements but not evaluating the performance of ads and listening to consumer feedback, you should certainly be doing so. As advertisers, it is your sole responsibility and for consumers, interacting with ads will boost their online ad experience.